SALES MESSAGING
It's not just what you say, but also how you say it.
"Our Salespeople Need Better Messaging Tools."
Strong, value-based messaging that resonates with your audience and great looking collateral and messaging assets are game-changers that improve prospecting, drive greater engagement, and lead to higher win rates.
How you tell your story is as important as what your story is.
Here are three big ways we can help:
Value Proposition Development
We will create and refine your customer-facing messaging so it goes beyond telling capabilities stories to messaging that aligns your offering to compelling value - messaging that speaks directly to C-level decision-maker benefits and objectives that drive funded projects.
Sales Collateral Development
From your sales team's introductory email, to their presentation slides, to their formal customer proposals, every piece of collateral your sales team uses to engage your clients and customers makes an impression. Your collateral is an extension of your brand and it tells a story. We can help you make it great one.
Whiteboard Value Story Development & Training
Telling your value stories from the whiteboard is a powerful and engaging way to capture audience engagement, to develop credibility and to encourage conversational collaboration. With the global workforce going remote or hybrid, there are fewer opportunities to get in front of your audience using a physical whiteboard. But, video conferencing technologies offer storytelling features and we can give you digital tools to replicate in-the-room dynamics virtually. We’ll help you create great whiteboard stories that differentiate you from your competitors and the tools and training your sales professionals need to deliver those stories.